Robi (company) explained

Robi Axiata PLC
Native Name:রবি আজিয়াটা পিএলসি
Owner:Axiata (61.82%)
Bharti Airtel (Bharati Enterprises of India) (28.18%)
Public holds (10%)
Native Name Lang:bn
Former Name:AKTEL
Type:Public subsidiary
Area Served:Bangladesh
Key People:
  • Rajeev Sethi (CEO)
Industry:Mobile telecommunication services
Members:58.34 million
(Q1 2024)
Revenue:US$910 million (2020)
Net Income:US$20 million (2020)
Founder:A.M. Zahiruddin Khan[1]
Location:Robi Corporate Office (NEW), The Forum, 187-188/B, Bir Uttam Mir Shawkat Sarak, Tejgaon, Dhaka, Bangladesh
Footnotes:[2] [3] [4] [5]

Robi Axiata PLC. (d/b/a Robi) is the second largest mobile network operator in Bangladesh.[6] Axiata of Malaysia holds a major controlling stake of 61.82% in the company, while Bharti Airtel of India holds 28.18% and investors in DSE and CSE hold 10%.[7] Robi first commenced operation in 1997 as Telekom Malaysia International (Bangladesh) with the brand name ‘AKTEL’. In 2010, the company was re-branded to ‘Robi’ and the company changed its name to Robi Axiata Limited. As per government rule, the name changed to Robi Axiata PLC in 2024 as Robi is listed in Stock Market and a Public Limited Company. Robi Axiata has spectrum on GSM 900, 1800 and 2100 MHz bands. On 16 November 2016, Airtel Bangladesh was merged into Robi as a product brand of Robi, where Robi Axiata PLC is the licensee of Airtel brand only in Bangladesh. Having successfully completed the merger process, Robi has emerged as the second largest mobile phone operator in Bangladesh.[8]

History

Robi Axiata PLC started as a joint venture company between Telekom Malaysia and AK Khan and Company. It was formerly known as Telekom Malaysia International Bangladesh Limited which commenced operations in Bangladesh in 1997 with the brand name 'AKTEL'.[9] In 2007, AK Khan and Company exited the business by selling its 30% stake to Japan's NTT Docomo for US$350 million.[10]

In 2009, then AKTEL, now Robi Axiata, was the first operator to introduce GPRS and 3.5G services in the country.[11]

On 28 March 2010, 'AKTEL' was rebranded as 'Robi' which means "sun" in Bengali. It also took the logo of parent company Axiata Group which itself also went through a major rebranding in 2009.[12] In 2013, after five years of presence, Docomo reduced its ownership to 8% for Axiata to take 92%.[13]

On 28 January 2016, it was announced that Robi Axiata and Airtel Bangladesh will merge in Q1 2016. The combined entity will be called Robi, to serve about 40 million subscribers combined by both networks. Axiata Group will own 68.3% share, while Bharti Group will own 25%, and NTT Docomo held 6.31% shares.[14] [15] Finally Robi and Airtel were merged on 16 November 2016 and Robi set sail as the merged company.[16] Later on, in 2020, after a decade with Robi, NTT Docomo decided to leave Bangladesh by selling its remaining stake in Robi Axiata PLC to Bharti International.

In August 2021, CEO Mahtab Uddin Ahmed stepped down as Robi CEO.[17] Company CFO M Riyaaz Rasheed stepped in as acting CEO in addition to his current duties.[18] [19]

Mobile network operator Robi Axiata PLC has appointed Rajeev Sethi as the company’s chief executive officer from October, 2022. He will be replacing M Riyaaz Rasheed, who has been serving as Robi’s acting chief executive officer since August 2021.[20]

Robi won the GSMA Glomo award for the Best Mobile Innovation for Education and Learning in the "Connected Life Awards" category at the Mobile World Congress (MWC) 2017, is highly noteworthy.[21]

Numbering scheme

Robi uses the following numbering scheme for its subscribers:

+880 18 NNNNNNNN (ROBI brand)

+880 16 NNNNNNNN (AIRTEL brand)

Where, +880 is the International subscriber dialing code for Bangladesh.

18 and 16 is the access code for Robi as assigned by the Government of Bangladesh. Omitting +88 will require to use 0 in place of it instead to represent local call, hence 018 and 016 is the general access code.

N1N2N3N4N5N6N7N8 is the subscriber number.

After merger with Airtel, besides '018', Robi owns '016' number series too.

In 2018, when Mobile number portability was introduced users can port to any operator without changing its number.[22] [23]

Network

Robi is currently the second largest mobile operator in Bangladesh in terms of total number of mobile towers or BTS. As of August 2024, Robi has a total of 18,473 Mobile Network Tower or BTS across the country.[24]

Spectrums

The Robi/Airtel network is also GPRS/EDGE/3G-enabled, with a growing 4G network, allowing internet access within its coverage area. its Total spectrum volume is 124.00 MHz, 104.00 MHz is currently being used by Robi/Airtel, the remaining 20 MHz will be added from June 2025.

Frequencies used on ROBI/AIRTEL Network in Bangladesh: Band: 8/900 MHz, Total Frequency: 09 MHz, Width: EDGE/LTE/LTE-A, Protocol: 2CC,3CC,4CC,5CC,6CC

Band: 3/ 1800 MHz, Total Frequency: 20 MHz, Width: EDGE/LTE/LTE-A, Protocol: 2CC,3CC,4CC,5CC,6CC

Band: 1/ 2100 MHz, Total Frequency: 15 MHz, Width: LTE/LTE-A, Protocol: 2CC,3CC,4CC,5CC,6CC

Band: 41/ 2600 MHz, Total Frequency: 60+20 MHz, Width: LTE/LTE-A, Protocol: 2CC,3CC,4CC,5CC,6CC

See also

External links

Notes and References

  1. Web site: The Daily Star Web Edition Vol. 5 Num 299 .
  2. News: Robi-Airtel . 29 January 2016 . 31 January 2016 .
  3. News: 22 February 2020. Robi makes Tk 170m profit in 2019. Prothom Alo English. 23 June 2020.
  4. Web site: Press Release on Telecom Subscription Data as on December, 2019. 18 April 2019. Bangladesh Telecommunication Regulatory Commission. 23 June 2020.
  5. Web site: The Rise of Robi: Second Largest Telecom Operator in Bangladesh - . 24 April 2021 .
  6. Web site: Robi to form subsidiary for e-payment services . 18 October 2022 . The Business Standard.
  7. Web site: Company Profile - Robi.
  8. Web site: Robi.
  9. Web site: Hasan . Mahmudul . 2022-11-15 . 25 years of operation: GP on a roll, Robi yet to find strong footing . 2023-08-15 . . en.
  10. News: NTT DoCoMo to buy 30pc stake in AKTEL for $350m. The Daily Star. 2015-10-17.
  11. News: Aktel launches GPRS . 2 October 2020.
  12. News: Aktel turns into Robi, takes a new logo. Dhaka Mirror. 2015-10-17.
  13. News: Japan's Docomo shrinks stake in Robi. The Daily Star. 2015-10-17.
  14. Web site: Malaysia's Axiata and India's Bharti to merge subsidiaries. Reuters. 2016-01-28. 2016-01-29.
  15. Web site: Axiata and Bharti Airtel Agree to Merge Operations in Bangladesh. Axiata. 2016-01-28. 2016-01-29.
  16. Web site: Robi sets sail as the Merged Company. Robi.
  17. Web site: Mahtab Uddin Ahmed steps down as Robi CEO . 5 August 2021 . Dhaka Tribune.
  18. Web site: Mahtab Ahmed steps down as Robi MD after 5 years. 2021-08-05. bdnews24.com.
  19. Web site: 2021-08-05. Mahtab Uddin Ahmed steps down as Robi CEO. 2021-08-05. Dhaka Tribune.
  20. Web site: Rajeev Sethi joins Robi Axiata as CEO .
  21. News: Robi-10 Minute School wins prestigious Glomo Awards 2017 at the Mobile World Congress . 2 October 2020.
  22. Web site: Everything you need to know about Mobile Number Portability . 8 October 2018 .
  23. News: Switch to any operator . . 30 September 2018 . en.
  24. Web site: 2023-08-18. "Parbe Tumio"- Robi Celebrates Resilience of The People of Bangladesh.. 2023-08-18. Robi Official Website. en.