Adeo Explained

Adeo, formerly Groupe Leroy Merlin, is a French holding company that groups together companies which sell consumer goods for bricolage and home decoration. It is majority-held by the Association familiale Mulliez.

Adeo
Former Name:Groupe Leroy Merlin (1923 - 2007)
Type:Limited Company with a Board of Directors
Founded:1923 (Leroy Merlin), 2007 (Adeo)
Key People:Thomas Bouret (CEO)[1]
Pierre-Alain Vielvoye (Chairman)[2] [3]
Num Employees:110 000 for the whole Group [4]
Parent:Association Familiale Mulliez
Website:https://www.adeo.com/

The company is the parent company of Leroy Merlin, and medium-sized DIY stores such as Weldom and Bricocenter, and the M brand dedicated to professionals, which includes Bricoman (France and Poland), Obramat (Spain), Tecnomat (Italy) and Obramax (Brazil).

Presentation

Adeo brings together various brands that are present in 21[5] countries through its 1,000 points of sale and 7 marketplaces.

History

In 1979, the Mulliez family acquired a stake in Leroy Merlin. In 1989, the Group expanded its operations to Spain.[6]

In 1994, the Group purchased Bricoman in Belgium from the Louis Delhaize Group.[7] [8] The brand was launched in France in 1999. However, the Group left the Belgian market in 2003 as it sold the stores to the Dutch Group Vendex KBB.[9]

In 2003, the Group purchased Aki, Spanish and Portuguese stores.[10]

In 2007, the Mulliez Group changed its name from Leroy Merlin to Adeo to avoid confusion with one of its brands, Leroy Merlin.[11]

In 2008, Leroy Merlin acquired William Obrist in Poland for €45 million. The company grew from 3 to 24 stores.[12]

In October 2014, the Adeo Group bought Quotatis.[13]

In March 2023, Adeo announced its plan to transfer Leroy Merlin from Russia, after more than 18 years of activity there, to the local management at its parent company.[14] The same year, it was announced that Thomas Bouret would succeed Philippe Zimmerlann and start operating as the new CEO of Adeo in January 2024.[15] [16] [17] [18] Also in 2023, Adeo acquired Saint-Maclou.[19]

Activities and locations

In 2023, ADEO owns 6 retail brands and is present in 21 countries around the world, with more than 1,000 stores.[20]

Subsidiaries

Notes and References

  1. Web site: Le groupe Adeo (Leroy Merlin, Saint Maclou, Weldom) nomme un nouveau directeur général . 28 November 2023 .
  2. Web site: Pierre-Alain Vielvoye . 19 August 2015 .
  3. Web site: Thomas Bouret prend la direction générale du groupe ADEO . 28 November 2023 .
  4. Web site: Le groupe Adeo investit deux entrepôts à la Feuillane . 29 May 2019 .
  5. Web site: May 8, 2024 . Number of Adeo employees worldwide from 2016 to 2023 . Statista.
  6. Web site: September 22, 2016 . Comment Leroy Merlin bâtit son avenir . Les Echos.
  7. Web site: April 16, 2003 . Leroy Merlin abandonne la Belgique . La Libre.
  8. Web site: September 26, 2008 . Leroy-Merlin choisit la voie de l'international . La Tribune.
  9. Web site: April 18, 2003 . Leroy Merlin quitte le marché belge . Bati Actu.
  10. May 17, 2012 . Leroy Merlin, inventeur et champion du bricolage . September 4, 2024 . LSA . Conso . L. S. A. .
  11. February 22, 2007 . Le groupe Leroy Merlin devient Groupe Adeo . LSA . Conso . L. S. A. .
  12. Web site: February 25, 2008 . Conforama se retire de la Pologne au profit de Leroy Merlin . La Tribune.
  13. October 15, 2014 . Le groupe Adeo acquiert Quotatis . Le Moniteur . Moniteur . Le .
  14. Web site: en . March 24, 2023 . French DIY retailer Leroy Merlin to transfer ownership of Russian business to management . Reuters.
  15. November 28, 2023 . Un nouveau directeur général pour Adeo (Leroy Merlin) . LSA . Conso . L. S. A. .
  16. Web site: November 29, 2023 . Leroy Merlin et Saint-Maclou : le directeur général passe la main pour raison de santé . Les Echos.
  17. November 28, 2023 . Un nouveau DG pour Adeo . Le Moniteur . Moniteur . Le .
  18. Web site: November 28, 2023 . Adeo (Leroy Merlin) change de directeur général « pour raison de santé » . La Voix du Nord.
  19. Web site: October 6, 2023 . Les Mulliez réorganisent l'enseigne Saint-Maclou pour la relancer . L'Informé.
  20. Web site: November 28, 2023 . Thomas Bouret prend la direction générale du groupe ADEO . Republik Retail.
  21. Web site: January 25, 2024 . Adeo investit pour implanter Obramat au Portugal . Le Journal des Entreprises.
  22. Web site: October 4, 2022 . En Italie, Bricoman devient Tecnomat . Adeo.
  23. Web site: Obramax Rio Benfica . Edge Buildings.
  24. October 20, 2014 . Adeo (Leroy Merlin) rachète Quotatis, spécialiste des devis de travaux en ligne . LSA . Conso . L. S. A. .
  25. Web site: July 23, 2007 . Adeo va lancer une enseigne pour la maison . Les Echos.
  26. November 28, 2023 . Un nouveau directeur général pour Adeo (Leroy Merlin) . LSA . Conso . L. S. A. .

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