| Competition: | Hong Kong First Division |
| Season: | 2010–11 |
| Winners: | Kitchee |
| Relegated: | HKFC Tai Chung |
| Continentalcup1: | AFC Cup |
| Continentalcup1 Qualifiers: | Citizen Kitchee |
| Matches: | 90 |
| Total Goals: | 331 |
| League Topscorer: | Makhosonke Bhengu Jordi (12) |
| Biggest Home Win: | Kitchee 7–0 Tai Chung (1 May 2011) |
| Biggest Away Win: | HKFC 0–6 NT Realty Wofoo Tai Po (4 March 2011) |
| Highest Scoring: | Sun Hei 4–5 Citizen (17 October 2010) Fourway Rangers 5–4 Tai Chung (29 January 2011) HKFC 2–7 Kitchee (6 May 2011) |
| Longest Wins: | 6 games Kitchee |
| Longest Unbeaten: | 8 games South China Sun Hei |
| Longest Losses: | 8 games Tai Chung |
| Longest Winless: | 13 games HKFC |
| Highest Attendance: | 9,098 South China 0–1 NT Realty Wofoo Tai Po (29 January 2011) |
| Lowest Attendance: | 95 Tai Chung 4–2 HKFC (13 March 2011) |
| Attendance: | 86,714 |
| Average Attendance: | 963 |
| Prevseason: | 2009–10 |
| Nextseason: | 2011–12 |
The 2010–11 Hong Kong First Division League (known as HKFA bma First Division League for sponsorship reasons)[1] season was the 99th since its establishment. The 2010–11 Hong Kong First Division League is contested by 10 teams. The defending champions were South China. Hong Kong Football Club and Tuen Mun were promoted from the second division to take part.
Citizen had to move away from its usual home ground, Mong Kok Stadium, due to renovations.
| Team | Outgoing | Date of vacancy | Incoming | Date of appointment | |
|---|---|---|---|---|---|
| Sun Hei | Yan Lik Kin | Pre-season | José Ricardo Rambo | Pre-season | |
| Tai Chung | Chan Ho Yin | Pre-season | Dejan Antonić | Pre-season | |
| TSW Pegasus | José Ricardo Rambo | Pre-season | Chan Hiu Ming | Pre-season | |
| Tuen Mun | Leung Sui Wing | Pre-season | Lo Kwong Chung | Pre-season | |
| South China | Kim Pan-Gon | December 2010 | Chan Ho Yin (caretaker) | December 2010 |
As the match played on 6 May 2011.
This season will be the first time in Hong Kong First Division League history that all 10 First Division clubs will be allocated their own sports ground for home games, without having to share with another club. Tseung Kwan O Sports Ground will be used for the league for the first time as Kitchee's home ground.
Double entertainment is a term meaning two clubs will play their home games on the same ground one after the other, to attract more fans and save costs. Although both Sun Hei SC and Fourway Athletics would like to see the return of double entertainment, South China, Kitchee, Pegasus and Tai Chung are against it, while Tuen Mun's home ground do not have enough changing rooms to accommodate 4 teams.[3] In the HKFA's published calendar, no double entertainment are listed.