The 1996 EA Generali Open was a men's tennis tournament played on outdoor clay courts in Kitzbühel, Austria that was part of the World Series of the 1996 ATP Tour. It was the 41st edition of the tournament and was held from 22 July until 28 July 1996. Fifth-seeded Alberto Berasategui won the singles title.[1]
See main article: 1996 EA Generali Open – Singles. 
Alberto Berasategui defeated Àlex Corretja, 6–2, 6–4, 6–4
See main article: 1996 EA Generali Open – Doubles. 
Libor Pimek / Byron Talbot defeated David Adams / Menno Oosting, 7–6, 6–3